
When the Room Goes Sideways
The pass is stacking, the floor is guessing, and nobody is running the room. Hospitality crisis is not one catastrophic event, it is a cascade watched live by everyone sitting in it.
Nearly four decades optimising businesses, growing them fast and preparing them for a strategic exit. My own, and other people’s. The wins and the wrecks pointed at the same thing: the patterns that decide it are behavioural, so they can be changed. That is what I write about here.


The pass is stacking, the floor is guessing, and nobody is running the room. Hospitality crisis is not one catastrophic event, it is a cascade watched live by everyone sitting in it.
You can teach a person with the spark to run a PMS. You cannot teach a PMS operator to develop the spark. Most operators have built funnels that select hard for the wrong one, then declare a labour shortage.
The order is the method. The cheap questions come first because they are the ones you cannot rehearse.
The four kinds of business owner, why three of them were manufactured at national scale, and the four-minute test that tells you which one you actually are.
I get up every morning
to transform how the world works,
to align business and pleasure as mutually inclusive,
so that more people live life and business
on purpose, with passion.
Some of the things I’m personally passionate about, beyond the work.
No judgement of self or others, and no arguing with reality. Most of what we call perception is interpretation. It is what it is.
Call it God, Allah, spirit, or source; the label makes no difference to me. We each have our own path. This is an insight into mine.
The world already holds enough for every person to live well. The shortage is not resources, it is distribution, and giving is how I work on my end of it.
Even the systems that call themselves future-focused are building for a world that will be gone in 30 years. I’ve imagined something that meets the one that’s coming.
Bookings are by direct enquiry. I do not appear on speaker bureaus.