Life is simply a process of experiences. Whether those experiences are good or bad is simply a question of the meaning that we each individually and/or collectively apply to the physical experience.

Humans become meaning making machines! When our lives are in balance no meaning is required.

When born we bring with us an inventory of experiences passed down through parents, our true selves and others, as well as through the phenomena we've already experienced in the womb. As life progresses the nurture effect adds to and compounds prior programming, until and unless conscious intervention reprograms an alternative. Yes, the reprogramming is also meaning and story, only it is one that serves the phenomenal existence of life and enhances the human needs rather than detracting from them.

Life itself is empty and meaningless until we apply meaning through story to the things that happen. Choose the meaning that serves you and the story you want told!



I get up every morning
to transform how the world works,
to align business and pleasure as mutually inclusive,
so that more people live life and business
on purpose, with passion.
Here are some of the things I'm personally passionate about!
My Story

The Education System Re-imagined

Even the so-called future focused education systems fall short of society's needs in 30 years. I've imagined something different that meets what is to come.

People who can be ... without thinking

A way of being that requires no judgement of self or others, avoiding the illusion of perception and both subjective and objective realities. It is what it is.

Giving, so that life is good for everyone & all

The world has more than enough resources to provide every human with a good life, and respect people and the planet. The problem is one of distribution.

Spirituality, connecting to source

Whether you say God, Allah, spirit, source or something else, it makes no difference to me. We each have our own path. Here's an insight into my belief system.

Some of the reasons business people choose to work with me

A few scenarios typical of the primary challenges of business leaders and business owners before we start to work together.

Systemise to Scale

You have a great business and know it can be bigger, better and add value to more people. But how? How can you keep doing all of the stuff that people love you for, keep the quality and still scale up?
Find out more

Growth & Expansion

You want more clients, to spend more with you, more frequently, and tell others to do the same! Totally understandable! With so many possibilities of where to start, what should you focus on first?
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Strategic Acquisition

Organic business growth takes time. But you want to fast-track expansion! Maybe you can acquire a complimentary business. How do you structure a deal that's win-win without deep pockets?
Find out more

Execute to an Exit

You're ready to continue your journey onto the next milestone in your business career. Which type of exit sets you up to take on the new challenges you want to pursue and how do you create that exit?
Find out more

Commercial Negotiations

Some negotiations are tricky, delicate or complex; especially when you're so close to everything. When the deal is important, it makes sense to invest in experience to help you get it across the line.
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Access Equity Capital

Your business has proven its viability, you're making sales, have some traction and a loyal following. Now you want to level up even faster. Private equity capital can help fast track your plans.
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I work together with Experts, Business Owners, C-Suite Executives, Entrepreneurs and Educators to leave a lasting legacy.
The Hedonist Entrepreneur Initiative. The Art of Enjoying Business and Life
Sydney, Berlin, Amsterdam
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