Writing.

Essays, frameworks, and field notes from nearly four decades of building, backing, and selling businesses.

  1. Leadership

    Hire Anyone. Import Nothing.

    The four kinds of business owner, why three of them were manufactured at national scale, and the four-minute test that tells you which one you actually are.

  2. Leadership

    No Neutral Ground

    There are only two playbooks and you are running one of them right now. Not the one in the strategy document. The one your people actually experience.

  1. Hospitality

    The Gap Between Promise and Delivery

    Nothing is catastrophic. Everything is slightly off, and it compounds across a service until the guest leaves unconvinced. Destabilisation is not the absence of effort, it is the absence of architecture.

  1. People and Culture

    The Unproductive Hours

    The hours that produce judgement look, from the outside, like nothing happening. AI offers a way to skip them, and the people accepting the offer cannot know what they are giving up.

  2. People and Culture

    The Engineered Tribe

    Why the topics you're told never to discuss are precisely the ones engineered to divide you, and what that has to do with the standards inside your business.

  1. Finance and Governance

    The Chairman They Ordered

    BP went looking for a relentless, controlling, performance-obsessed operator, then expressed shock when he turned out to be relentless and controlling. The surprise is not credible.

  1. Strategy and Decisions

    Died Of AI

    Three named researchers used a tool to bypass an Apple defence in five days. Three publications gave the credit to the tool. That gap is the story, and the same trick has been run before.

  1. Mindset and Purpose

    Older Than the Lab Coat

    The official sources have been caught lying too often to count, and the alternative space is run by the same architecture. How to read both halves of a compromised field.

  1. Video

    The Power of No: Knowing When to Say No

    Knowing when to say no is more powerful than saying yes to everything and trying to work it out later. How to protect your focus so you are ready for the opportunities that genuinely serve your business.

  2. Video

    Be Honest and Tell the Real Story

    Investors see through a polished story, and being honest about the real state of your business carries as much weight for you as for any pitch. The ways founders fool themselves, and how to stop.

  3. Video

    Know Your Numbers: The Key to Business Success

    The health of any business comes back to its numbers, and they are not something you simply hand to the accountant. The live, real-world figures every owner and leader needs at their fingertips.

  1. Experience Design

    The Recipe and Ingredients of Business Excellence

    Discover the essential steps to create a thriving business and learn how the meticulous process of preparing a dish mirrors the strategic approach needed in business to ensure growth, sustainability, and customer satisfaction. Perfect for entrepreneurs and business owners looking for innovative strategies to scale their operations.