The Pitch Deck Perfect business is one that is optimised for growth, expansion and is ready to scale. 

If you've followed my podcast "The Optimisation Zone" you'll be familiar with the concept that optimisation is about preparedness and practice. It’s more about ADAPTABILITY and the ABILITY to go full power when you need or want to than it is about the actual action of opening up the throttle all of the way.

But how do you find time to practice anything and achieve that preparedness when daily demands and pressures propel you at breakneck speed from one thing to the next, one fire-fight to the next, one critical emergency to the next, and one opportunity to the next.

In a world where there is a piece of technology to analyse, monitor and manage pretty much everything, people and businesses are becoming lost in the tech and forgetting the essentials of what makes life and business work. I am not saying you should do away with all of those shiny tools and apps and equipment. If they serve you, obviously keep them.

What I am saying is that, in the context of predicting the health and viability of your business, all of that information is virtually useless unless you can actually have a meaningful conversation with someone about your business in which you can speak with confidence and authority about any of the key pillars that make up your business; and you can do that without bringing up some dashboard, or spreadsheet or chart.

Instead, you have that conversation solely based on your genuine knowledge of what the business is, who it serves, what it’s capabilities are and where it is headed. In short, you have the pitch deck in your head, because that is what a pitch deck does. It distills all of the information into concise, highly focused, easily understandable and readily digestible format.

As a business owner, business leader, senior manager or simply an engaged employee, a well prepared pitch deck gives you the single tool that will help you grow, expand and scale your business (or your part of the business), and it will keep you on track while you do it. As a benefit, if you should ever choose to pitch for investment you will have a document that you can pull out at any time and provide to an investor with the best chance of securing a call back to come for a discussion and possible presentation.

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