The Optimisation Zone - Optimisation sits on the edge between readiness and execution

In this episode we take a look at the idea that optimisation sits on the edge between readiness and execution. 

Although this is a concept that I’ve taught my premium clients for decades, I was reading one of Seth Godin blogs the other day, and came across an interesting quote that maps directly to this.

Seth said...

"Don't think outside the box, because outside the box, there's a vacuum. Outside the box there are no rules. There is no reality. You have nothing to interact with, nothing to work against. You need to think along the edges of the box, because that's where things get done. That's where the audience's, that's where the means of production are available. And that's where you can make an impact."

Now read that last bit again… because it’s important ...

"You need to think along the edges of the box, because that's where things get done. That's where the audience is, that's where the means of production are available. And that's where you can make an impact."

It’s not important because it’s exactly the same message as “optimisation sits on the edge between readiness and execution” that I've shared with premium clients for almost three decades as I've worked with them to help them grow and expand the business or expand their business. It is important because that is the key to discovering optimisation.

Optimisation comes in many forms. There are many processes in business and personal life and many thousands of sub-processes for each of those. Relationships is one of them and in this episode I briefly look at how a past client was able to secure a huge contract for his business because of optimised relationships.

What is optimisation and what can it mean for you?

The Optimisation Zone - Intro

Welcome to The Optimisation Zone. This is Episode One of a new videocast or vlog and  podcast where we focus on how to build better business through optimisation.

So what is optimisation? 

It's a question that I get asked a lot and it's also a question I’ve asked of clients over the last few decades, namely what they think optimisation is.

Invariably the response is something like ‘you know, oh, it's about going full throttle, you know, going full, pelt, 100%’ and all these descriptors. 

You know optimisation, whether in business or personal life actually isn't that. What it is in that context, is the ability to go that way. it's the ability to go full throttle if you need to, but it is also a whole lot more. 

So let's break down what optimisation is. 

As said, optimisation is also about being able to go full throttle if you need to; the ability to respond to opportunities when they arise, and the ability to create opportunities. 

In the case of responding to opportunities, they may be good things that you want to be able to go and do. They can also be something that happens that you don't expect, and you're actually vulnerable to. The ones you're most vulnerable to are the situations where it's a blind spot for you. It just appears. Comes straight out of left field or right field or wherever and just sort of seems to hit you. 

Depending on your level optimisation in your business or personal life, you will either respond to those situations really well or you will flutter around and either recover or not, respectively grab the good opportunities and create something magnificent or not.